7 TIPS YOU CAN APPLY FOR YOUR BRAND TODAY

Do you know the things your client knows about you?

This question reminds me of the ‘open area’ in the Johari window, wherein that box represents the things you know about yourself, and others know about you as well.

In this box, there should be an alignment between the two.

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That’s what EFFECTIVE branding is.

But besides agreeing that you’re a trustworthy firm, what else should your brand represent?

An unmistakable identity.

What does your client say about you that they CAN’T say about any other IP law firm?

I’m not talking about bad publicity, you understand.

Effective branding takes on a positive outlook and not such tricks that will get your firm into trouble just for the sake of engagement.

I’m sure you already know what I’m talking about as Trademark is one of the tangible creations that IP law firm protects.

What ‘mark’ do you need to make on Linkedin that will make your ideal prospect want to know more?

In this #IPfunnelseries, I’m going to share with you some tips to SAFELY establish your IP law firm brand and getting you QUALITY leads at the same time.

The tips.

1. Just to paraphrase what I said earlier, how your clients see you and how you see your firm should be aligned. If there’s a disconnect, then you may want to start thinking about what to do to enhance the messaging of your brand.

If your firm has an existing marketing process in place, discuss the finer points of your branding as well as how other IP firms present theirs. Especially the last part.

You want to know how unique your services are?

Find out what your competitor is doing and do it better, or in a different way.

2. Find out where your ideal prospects hang out.

Facebook may be the top choice according to this study, but does it mean the same for inventors who are seeking to protect their innovative ideas?

3. Take the path less travelled.

If you’ve done the research on your own, Facebook and Twitter may seem the obvious choices to plant your flag on.

But dig deeper.

There are platforms like Discord for gamers, and answering questions on Quora and joining Reddit communities can make your expertise known.

It’s also good to watch out for emerging platforms, not just the trendy ones.

4. It’s not so much what you can do as what your ideal prospect NEEDS.

Tailor your message to the audience you’re speaking to, and they’ll definitely hear you.

“We, as lawyers, often focus on “what” legal services we provide instead of on “how” we do it."

Michele DeStefano, Professor of Law, University of Miami, Affiliated Faculty, Harvard Law School Executive Education, Founder, LawWithoutWalls

5. Know what time they go online.

Use free scheduling tools like Hootsuite which may offer insights about your chosen platform that tells you the trending hashtags, news, keywords and even the time your ideal prospect browse through their feeds.

6. The real numbers to rely on.

After all the tips you’ve read here and applying them, you may be expecting your posts to generate more than a hundred likes.

But guess what? Posting on Linkedin about the latest news regarding the market you’re interested in, may not get you enough likes to begin with.

But at this stage, ‘engagement’ is a relative term. The figures you should really watch out for are the increase in the number of your followers and connections and who viewed your profile after a few days of CONSISTENTLY putting out valuable content related to the needs of your target market.

There are times when you don’t even need to reach out yourself as you can already see that some of the people in your target market may already be reaching out to you.

7. Your content should make them feel content enough to know they can trust you to protect their rights.

Your posts should represent YOUR BRAND and address the CHALLENGES your ideal prospects struggle with at the same time.

But if you have to pick between the two in crafting your posts, always go for solving some challenges first.

Providing THEM value already speaks volumes about YOUR VALUE.

Watch out for my next article in this #IPfunnelseries where I recommend some actionable, and safe content strategies that will get leads to your door.

Done with all of these but the results are not enough?

Let’s have a talk and together, we’ll figure out the non-obvious bottlenecks of your law firm’s marketing strategy.